Making innovation
and technology
clear, credible and discoverable.
By Winje works with technology and climate scale-ups to strengthen positioning and turn complex ideas into clear value propositions and narratives that build trust, visibility and market momentum.
Built on experience from high-growth technology companies and consultancies, By Winje helps companies and leaders use communication as a strategic lever for growth.
Areas of expertise
Positioning and strategic communications
Helping companies define a clear brand purpose and positioning, narrative, category creation, messaging frameworks and communication strategies aligned with business and growth objectives.
Reputation, visibility and thought leadership
Building credibility, search discoverability and category influence through strategic media and industry engagement, corporate storytelling, employee advocacy and expert positioning.
CEO and leadership communications
Supporting CEOs and leadership teams with strategic communication, executive messaging, media training, key-note development , internal communications, investor communications and hands-on support on critical communications initiatives.
Product and go-to-market communications
Translating complex technology and innovation into clear value propositions, product messaging, go-to-market communication and content that support sales pipeline, partnership development and revenue growth.
Issues and crisis communications
Helping organizations anticipate, navigate and respond to sensitive issues while protecting trust and reputation, establishing issues and crisis communications framework, set-up and execution, leadership communication and rapid response.
How I work
I work with companies as a strategic communications and marketing advisor, or step in as an embedded senior resource when hands-on execution and momentum are needed.
This gives you both focus and delivery, without the cost or delay of building a full in-house function too early.
I typically support through:
Focused strategy sprints and workshops
High-impact, time-bound communication projects
Interim or part-time senior communications or brand roles
Ongoing advisory partnerships
The goal is always the same:
Communication that drives clarity, credibility, and demand.
About me
Great companies rarely struggle with innovation.
They struggle with making it understood.
I’m Mona Øverby Winje, a strategic communications advisor with 20 years of experience helping technology companies explain complex innovation, stand out in crowded markets, and build credibility as they grow.
As long as I can remember, I have been drawn to storytelling and to the craft of making ideas clear, relevant and compelling. Good communication helps people understand new ideas and see why they matter.
Throughout my career I have worked at the intersection of technology, strategy and communication in global consultancies and high-growth companies including reMarkable, KPMG, Gambit Hill & Knowlton, Software Innovation, Meltwater and 24SevenOffice.
Through By Winje, I advise technology companies on positioning, reputation and strategic communication as they scale, launch new products and enter new markets.
I am particularly drawn to technologies and solutions that reshape industries and create meaningful, positive impact.
My experience includes:
Nordic and global technology scale-ups
International consulting environments
Roles in marketing, sales and communications
Experience from in-house roles, professional services and journalism
Trusted advisor to CEOs, leadership teams and subject-matter experts
SaaS, software and hardware
Sustainability and climate technology
B2B and B2C markets
Let´s talk!
By Winje AS
Mobile: +47 408 57 887
mona@bywinje.com Building something ambitious and want your communication to make an impact?
I would love to hear from you.